Just like how advertisers and marketers would say, if you want your brand to be known, simply go online. Why? We have one answer for you: your audience are there.
If you’re on a limited budget and you need to stand out among your competitors, the social media is the perfect place to be. Besides from traditional advertising like the television, radio, outdoor billboards, and print media – you can yourself make a noise of your brand by taking it to the world of social media.
Online marketing plays a critical role in this tech savvy generation, and the social media is a big part of it. 76% of people think that marketing has changed more in the past two years than it did over the previous years, meaning the the online marketing is increasing year by year.
- Take your brand online
With the help of social media sites like Facebook, Twitter, LinkedIn, Instagram, and Snapchat, it helps you promote and build your brand and your audience. These sites offer you a great free-of-charge platform that you can use to maximize your brand.
- Post creative content
One thing that will keep your audience engage in your social media networks is when you post relevant and on-topic about your brand – following their interests, likes, and wants – which will make your brand more engaging and will lead you to sales.
As a start-up, remember to talk to your audience to grow your following like responding to comments on your social media pages in a timely manner. Also, do not forget to be creative as you can be because posts that are highly attractive might reflect on how your target audience will see you as a brand. This will help strengthen your online business profile and can also help increase your referrals.
Advertisers advise to follow the 80/20 rule, which means 80 per cent of your content should be original and very innovative, and the rest of the 20 per cent are used for your brand’s promotion and sale.
- Be socially active
If you want your target audience to follow you, you must be active at all times – in building your brand’s objectives and image – which means posting and interacting with your prospect followers several times a day, is a must.
The social media is a great and very useful platform to increase your brand awareness and influence your target audience. It does not only help build your brand, but also helps deliver social impact to promote your product.