It’s undeniable that we are in a world where everyone is a tech savvy. By this we mean, people are using mobile devices like smartphones and tablets more compare to desktops and personal computer, almost everyday.
And, what does this mean for you and your website?
Today, people spend almost nine hours a day on social platforms, of which 60% are spent using a mobile device. Mobile is taking over the Internet surfing and it’s important that your website is also mobile friendly. In short, your website should be designed equally favourable for both desktop and mobile users.
Not only that it should be appealing to your audience, but also very convenient for you – depending on your needs. For example, you’re an E-Commerce site that sells certain products, you may need a feature that controls your inventory to ensure that items listed for sale are actually available and in stock.
What Is Responsive Web Design?
Responsive website design allows companies, businesses, agencies, social media influencers and marketers to change their site’s layout depending on what devices are their audiences are using. A wide screen display can receive a site design with multiple columns of content while a small screen is presented with the same content but in a single column with text and links that are appropriately sized – to allow audiences to read the content more conveniently.
With responsive website design, you don’t have to worry about how your audiences are taking your site, or if they are receiving the content you’ve prepared for them. Now that most of the people are using smartphones, it makes sure that your site runs properly on a mobile device.
But why switch to responsive design for your website?
Let’s admit, mobile usage is increasing every year and this has become a major concern for most businesses. Today is probably the best time to switch to what’s on trend – and make your website faster and easy to navigate using mobile devices. By this, your target audience are likely to revisit your website from time to time.
More than the features, responsive web design can increase your conversion rates from all the mobile users in the world. Which is why, always make sure that your website works perfectly fine on mobile or tablet devices.
It gives your audience a better experience of what you’re offering them and the fact that they can reach your easier is a plus. Responsive web design is also cost effective, easier to manage and lets you stay ahead of the competition.